I want to raise the awareness of proper design in creating web maps.  Now that the ArcGIS API for Silverlight is out and people are starting to use it, I want people to think about the problems that they want to solve.  Think about what those workflows are and how that can be best represented in the Silverlight application. 

As you know, the Silverlight platform will enable you to build a rich and interactive client experience, but we need to be cautious here - this does not mean that you need to have ArcGIS Desktop running in the Browser - instead, think about a simple, elegant and functional "User" application that can benefit from the Silverlight Platform.  Choose wisely, the UX animations and transitions so as not to clutter up the UI with too much "Eye Candy".

We sometimes get stuck in the "old hat" thinking that forces us down the path of adding things like TOC's and grid views in the web apps.  I want the Silverlight users to begin thinking out of the box and think simple - but with an eye towards enabling the users of your application to focus on the job at hand, not on a series of menus and toolbars.